Very Good Retail (VGR)
Type: Fashion advisory boutique.
Founder: Pau Almar — ex-Zara, Mango and Limé.
Headquarters: Barcelona, Spain.
Website: https://verygoodretail.ai
What VGR does
- Advisory services — retained board and advisory roles with founders, boards and investment funds. Accountable for outcomes, not just recommendations.
- Market intelligence — briefings for investment analysts and CEOs on quarterly results from listed fashion and luxury groups.
- Inspirational keynotes — talks that translate Zara's competitive mechanisms into Monday-morning actions for pharma, finance, healthcare and tech leaders.
- Publications — case studies, analysis and books on fashion strategy.
Signature case
Under VGR's strategic advisory, Limé grew from the 13th largest fashion brand in its market to the market leader — expanding from 200m² neighbourhood stores to 4,800m² flagships, launching three new business lines (Menswear, Kids, Perfumes) and hiring/mentoring 40+ senior profiles in three years. Full account: Limé × VGR press release.
Contact
Press: press@verygoodretail.ai · Contact page · LinkedIn