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    <title>VGR — Very Good Retail</title>
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    <description>Fashion market intelligence, advisory and analysis from Pau Almar / VGR.</description>
    <language>en</language>
    <lastBuildDate>Fri, 03 Jul 2026 11:18:57 GMT</lastBuildDate>
    <item>
      <title>PRIMARK — PRIMARK: THE COMPANY IS GROWING. THE STORES IT ALREADY HAS ARE NOT.</title>
      <link>https://verygoodretail.ai/intelligence/archive/primark-q3-fy2026</link>
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      <pubDate>Wed, 01 Jul 2026 00:00:00 GMT</pubDate>
      <dc:creator>Pau Almar</dc:creator>
      <category>Market Intelligence</category>
      <description>Primark reported Q3 FY2026 revenue growth of +3% in constant currency. Underneath: LFL of −2.2%. The entire growth engine is new store openings — a +5pp perimeter contribution masking a per-store contraction in an estate that was supposed to be mature and profitable.</description>
    </item>
    <item>
      <title>H&amp;M GROUP — H&amp;M: MARGINS ARE GROWING. THE COMMERCIAL STORY IS STILL MISSING.</title>
      <link>https://verygoodretail.ai/intelligence/archive/hm-h1-fy2026</link>
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      <pubDate>Thu, 25 Jun 2026 00:00:00 GMT</pubDate>
      <dc:creator>Pau Almar</dc:creator>
      <category>Market Intelligence</category>
      <description>H&amp;M Group reported H1 FY2026 revenues of SEK 130.7 billion, −6.8% reported and −1% in local currencies. At first glance, sequential improvement from Q1. The reality: the business did not move. The SEK did.</description>
    </item>
    <item>
      <title>VGR RELEASES THE RUSSIAN STATE OF FASHION</title>
      <link>https://verygoodretail.ai/publications/russian-state-of-fashion</link>
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      <pubDate>Wed, 10 Jun 2026 00:00:00 GMT</pubDate>
      <dc:creator>Pau Almar</dc:creator>
      <category>CASE STUDY</category>
      <description>In the spring of 2022, the biggest names in fashion shut their Russian stores and walked. Zara, H&amp;M, the whole Western shelf. Gone in a matter of weeks.</description>
    </item>
    <item>
      <title>INDITEX — INDITEX Q1 FY2026: THE MACHINE WORKS — BUT WHERE IS THE OPEX DISCIPLINE?</title>
      <link>https://verygoodretail.ai/intelligence/archive/inditex-q1-fy2026</link>
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      <pubDate>Wed, 03 Jun 2026 00:00:00 GMT</pubDate>
      <dc:creator>Pau Almar</dc:creator>
      <category>Market Intelligence</category>
      <description>Revenue +5.8% (+8.8% in constant currency). OPEX +6.4%. That gap is the whole question.</description>
    </item>
    <item>
      <title>RICHEMONT — RICHEMONT: WHEN JEWELLERY CARRIES THE GROUP AND WATCHES BECOME THE QUESTION</title>
      <link>https://verygoodretail.ai/intelligence/archive/richemont-fy2026</link>
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      <pubDate>Fri, 22 May 2026 00:00:00 GMT</pubDate>
      <dc:creator>Pau Almar</dc:creator>
      <category>Market Intelligence</category>
      <description>Richemont closed FY2026 with sales of €22.4 billion, up 5% reported and +11% at constant rates. Q4 accelerated to +13% CR. The headline is strong. The composition matters more.</description>
    </item>
    <item>
      <title>TAPESTRY — TAPESTRY: ONE BRAND IS DOING ALL THE WORK — AND DOING IT EXTRAORDINARILY</title>
      <link>https://verygoodretail.ai/intelligence/archive/tapestry-q3-fy2026</link>
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      <pubDate>Thu, 07 May 2026 00:00:00 GMT</pubDate>
      <dc:creator>Pau Almar</dc:creator>
      <category>Market Intelligence</category>
      <description>Tapestry's Q3 FY2026 is a Coach quarter dressed as a group quarter. Net sales of $1.92 billion grew +21% reported, +19% constant currency. On a pro forma basis stripping out the divested Stuart Weitzman, growth accelerates to +25% reported and +23% CC.</description>
    </item>
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      <title>ADIDAS — ADIDAS: NOT JUST GROWING — BECOMING RELEVANT AGAIN</title>
      <link>https://verygoodretail.ai/intelligence/archive/adidas-q1-fy2026</link>
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      <pubDate>Thu, 30 Apr 2026 00:00:00 GMT</pubDate>
      <dc:creator>Pau Almar</dc:creator>
      <category>Market Intelligence</category>
      <description>Some quarters are about numbers. Others are about momentum. This one feels like both — in a similar way to what we recently saw with Moncler in luxury.</description>
    </item>
    <item>
      <title>LIMÉ AND VGR CONCLUDE THREE-YEAR STRATEGIC ADVISORY MANDATE</title>
      <link>https://verygoodretail.ai/publications/lime-vgr-mandate</link>
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      <pubDate>Fri, 24 Apr 2026 00:00:00 GMT</pubDate>
      <dc:creator>Pau Almar</dc:creator>
      <category>PRESS RELEASE</category>
      <description>BARCELONA, 24th April 2026 — LIMÉ, Russian fashion leader, and VGR, the Barcelona-based fashion advisory boutique, today announced the conclusion of their three-year strategic advisory mandate — a partnership that transformed LIMÉ from the 13th largest fashion brand in its market into its undisputed</description>
    </item>
    <item>
      <title>PRIMARK — PRIMARK: WHEN GROWTH COMES FROM NEW STORES, NOT BETTER STORES</title>
      <link>https://verygoodretail.ai/intelligence/archive/abf-primark-h1-fy2026</link>
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      <pubDate>Tue, 21 Apr 2026 00:00:00 GMT</pubDate>
      <dc:creator>Pau Almar</dc:creator>
      <category>Market Intelligence</category>
      <description>ABF reported H1 FY2026 results with Primark revenues up +2%. Underneath that headline, the picture is more instructive: like-for-like sales fell 2.7%.</description>
    </item>
    <item>
      <title>MONCLER — MONCLER: THE ONLY LUXURY BRAND GROWING FASTER THAN THE MARKET</title>
      <link>https://verygoodretail.ai/intelligence/archive/moncler-q1-fy2026</link>
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      <pubDate>Tue, 21 Apr 2026 00:00:00 GMT</pubDate>
      <dc:creator>Pau Almar</dc:creator>
      <category>Market Intelligence</category>
      <description>There are quarters where you read numbers, and quarters where you recognise momentum. Moncler's Q1 FY2026 is the second kind.</description>
    </item>
    <item>
      <title>ZARA'S REAL COMPETITION ISN'T H&amp;M. IT'S NETFLIX.</title>
      <link>https://verygoodretail.ai/publications/zara-vs-netflix</link>
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      <pubDate>Tue, 21 Apr 2026 00:00:00 GMT</pubDate>
      <dc:creator>Pau Almar</dc:creator>
      <category>CASE STUDY</category>
      <description>There is a conversation happening inside every major fashion brand right now, and most of them are having it wrong. The question they're asking is: how do we compete with Zara, or Shein, or whoever appeared in last quarter's market share report? The question they should be asking is different: how d</description>
    </item>
    <item>
      <title>HERMÈS — HERMÈS: THE REAL NUMBER IS +5.6%, NOT −1.4%</title>
      <link>https://verygoodretail.ai/intelligence/archive/hermes-q1-fy2026</link>
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      <pubDate>Wed, 15 Apr 2026 00:00:00 GMT</pubDate>
      <dc:creator>Pau Almar</dc:creator>
      <category>Market Intelligence</category>
      <description>Hermès reported Q1 FY2026 revenues of €4.07 billion, down 1.4% in reported euros. The share price fell 12.3% on the day. Both the reported figure and the market reaction require context.</description>
    </item>
    <item>
      <title>KERING — KERING: 0% GROWTH IS THE BEST NEWS IN THREE YEARS</title>
      <link>https://verygoodretail.ai/intelligence/archive/kering-q1-fy2026</link>
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      <pubDate>Tue, 14 Apr 2026 00:00:00 GMT</pubDate>
      <dc:creator>Pau Almar</dc:creator>
      <category>Market Intelligence</category>
      <description>Kering reported Q1 2026 revenues of €3.6 billion, down 6% in reported euros, flat at comparable rates. The comparables matter.</description>
    </item>
    <item>
      <title>FAST RETAILING — FAST RETAILING: WHAT HAPPENS WHEN ONE MODEL WORKS EVERYWHERE</title>
      <link>https://verygoodretail.ai/intelligence/archive/fast-retailing-h1-fy2026</link>
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      <pubDate>Fri, 10 Apr 2026 00:00:00 GMT</pubDate>
      <dc:creator>Pau Almar</dc:creator>
      <category>Market Intelligence</category>
      <description>Fast Retailing's H1 FY2026 is a record across every dimension that matters: revenue +14.8%, operating profit +31.7%, EBITDA margin at 25.1%, operating cash flow +67.3%.</description>
    </item>
    <item>
      <title>NIKE — NIKE: THE COST OF CHANGING DIRECTION AT SCALE</title>
      <link>https://verygoodretail.ai/intelligence/archive/nike-q3-fy2026</link>
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      <pubDate>Tue, 31 Mar 2026 00:00:00 GMT</pubDate>
      <dc:creator>Pau Almar</dc:creator>
      <category>Market Intelligence</category>
      <description>Nike's Q3 FY2026 is a transition under financial pressure. Revenue was flat in reported dollars, down 3% in constant currency.</description>
    </item>
    <item>
      <title>H&amp;M GROUP — H&amp;M: TWO STORIES, ONE QUARTER — READ THE RIGHT ONE</title>
      <link>https://verygoodretail.ai/intelligence/archive/hm-q1-fy2026</link>
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      <pubDate>Thu, 26 Mar 2026 00:00:00 GMT</pubDate>
      <dc:creator>Pau Almar</dc:creator>
      <category>Market Intelligence</category>
      <description>H&amp;M Group's Q1 FY2026 results look very different depending on which currency lens you use.</description>
    </item>
    <item>
      <title>WHY ZARA GETS PAID MORE FOR BEING SECOND</title>
      <link>https://verygoodretail.ai/publications/why-zara-second</link>
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      <pubDate>Sun, 15 Mar 2026 00:00:00 GMT</pubDate>
      <dc:creator>Pau Almar</dc:creator>
      <category>CASE STUDY</category>
      <description>There is a widespread misreading of how Zara works that costs its imitators years of wasted effort. The misreading goes like this: Zara is very good at spotting trends and moving fast. To compete with Zara, you need to spot trends and move fast too.</description>
    </item>
    <item>
      <title>INDITEX — INDITEX FY2025: IS THE DOUBLE-DIGIT ERA OVER?</title>
      <link>https://verygoodretail.ai/intelligence/archive/inditex-fy2025</link>
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      <pubDate>Wed, 11 Mar 2026 00:00:00 GMT</pubDate>
      <dc:creator>Pau Almar</dc:creator>
      <category>Market Intelligence</category>
      <description>Inditex closed FY2025 with net sales of €39.9 billion — a record. Net income of €6.22 billion — a record. Net cash of €11 billion — a record.</description>
    </item>
    <item>
      <title>THE STRUCTURAL WAR FASHION BRANDS WON'T NAME</title>
      <link>https://verygoodretail.ai/publications/structural-war-fashion</link>
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      <pubDate>Sun, 01 Mar 2026 00:00:00 GMT</pubDate>
      <dc:creator>Pau Almar</dc:creator>
      <category>CASE STUDY</category>
      <description>There is a conflict running through the middle of almost every fashion company above a certain size, and almost no one who works there will say it plainly. It is not a personality conflict, though it produces those. It is not a strategic disagreement, though it generates those too. It is a structura</description>
    </item>
    <item>
      <title>THE AI-NATIVE BRAND: WHAT FASHION LOOKS LIKE WHEN AI IS THE FOUNDATION</title>
      <link>https://verygoodretail.ai/publications/ai-native-brand</link>
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      <pubDate>Sun, 15 Feb 2026 00:00:00 GMT</pubDate>
      <dc:creator>Pau Almar</dc:creator>
      <category>KEYNOTE INSIGHT</category>
      <description>The fashion industry has been talking about artificial intelligence for several years in a way that reveals more about its anxiety than its understanding. AI enters the conversation as a tool for trend forecasting, as a personalisation engine for e-commerce platforms, as a way to generate campaign i</description>
    </item>
    <item>
      <title>WESTERN FASHION IS FIVE YEARS BEHIND CHINA IN SELLING. HERE'S WHY THAT GAP IS CLOSING FASTER THAN YOU THINK.</title>
      <link>https://verygoodretail.ai/publications/western-fashion-vs-china</link>
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      <pubDate>Sun, 01 Feb 2026 00:00:00 GMT</pubDate>
      <dc:creator>Pau Almar</dc:creator>
      <category>CASE STUDY</category>
      <description>In 2016, a Chinese influencer named Austin Li sold 15,000 lipsticks on a single livestream in five minutes. By 2020, livestream commerce in China had become a primary retail channel for fashion \u2014 not a marketing experiment, not a supplementary revenue stream, but the way hundreds of millions of</description>
    </item>
    <item>
      <title>INFINITE SCROLL ISN'T INFINITE. ZARA BUILT A SYSTEM AROUND THIS, AND MOST BRANDS HAVEN'T NOTICED.</title>
      <link>https://verygoodretail.ai/publications/infinite-scroll-isnt-infinite</link>
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      <pubDate>Tue, 20 Jan 2026 00:00:00 GMT</pubDate>
      <dc:creator>Pau Almar</dc:creator>
      <category>CASE STUDY</category>
      <description>Infinite scroll sounds like a solution to a problem. The problem \u2014 how to keep customers browsing longer and increase the chance of purchase \u2014 is real, and scroll is a genuine improvement over the paginated product catalogue it replaced. A customer who never has to click &quot;next page&quot; keeps</description>
    </item>
    <item>
      <title>SELLING COATS IN AUGUST</title>
      <link>https://verygoodretail.ai/publications/selling-coats-in-august</link>
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      <pubDate>Sat, 10 Jan 2026 00:00:00 GMT</pubDate>
      <dc:creator>Pau Almar</dc:creator>
      <category>ANALYSIS</category>
      <description>There is a Zara store on Larios Street in M\u00e1laga \u2014 one of the main pedestrian shopping streets in a city where the average August temperature is above 35 degrees Celsius. In August, that store sells coats. Not as a remnant from the previous season, not as a clearance operation, but as a de</description>
    </item>
    <item>
      <title>SHOULD INDITEX BUILD A MARKETPLACE?</title>
      <link>https://verygoodretail.ai/publications/inditex-marketplace</link>
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      <pubDate>Sat, 20 Dec 2025 00:00:00 GMT</pubDate>
      <dc:creator>Pau Almar</dc:creator>
      <category>CASE STUDY</category>
      <description>It is a question that people inside Inditex are almost certainly discussing, and that very few people outside have thought through carefully. The surface argument for a marketplace is easy to construct: Inditex has extraordinary web traffic, a portfolio of eight brands covering multiple positioning</description>
    </item>
    <item>
      <title>WHAT MANGO'S NEXT MOVE TELLS US ABOUT THE CEILING OF FAMILY FASHION</title>
      <link>https://verygoodretail.ai/publications/mango-next-move</link>
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      <pubDate>Fri, 05 Dec 2025 00:00:00 GMT</pubDate>
      <dc:creator>Pau Almar</dc:creator>
      <category>CASE STUDY</category>
      <description>Mango's position in the global fashion landscape is unusual and underappreciated. It is a company large enough to compete on international scale \u2014 present in over 100 countries, with annual revenues above three billion euros \u2014 but structured as a privately held family business with the dec</description>
    </item>
    <item>
      <title>WHEN FASHION BRANDS GET TOO BIG FOR ONE BRAIN</title>
      <link>https://verygoodretail.ai/publications/co-ceo-question-fashion</link>
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      <pubDate>Thu, 20 Nov 2025 00:00:00 GMT</pubDate>
      <dc:creator>Pau Almar</dc:creator>
      <category>CASE STUDY</category>
      <description>Most fashion brands are run by one person. A founder with a strong creative vision, or an operator who came up through the commercial side, or a professional CEO appointed by a board. This works well until it doesn't. The moment it stops working is usually recognisable in retrospect, and hard to see</description>
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