Full-price sell-through
Also: full-price sales share
Full-price sell-through is the share of units bought, or received into stock, that sells at the original ticket price before any markdown. It is measured by option, category or season over a defined period. It indicates how well the buy matched demand and price; listed companies rarely disclose it, and a percentage without its period and base cannot be compared.
Merchandisers track it weekly from the first days of a drop to decide whether to chase, hold or plan an exit price. A high rate on a thin buy can mean lost sales rather than a good decision, so it is read alongside stock depth and availability.
Capri's gross margin rose 200bp to 65.0%; the company attributes the gain to higher full-price sell-through and lower tariff rates and does not split the two.