// VGR INTELLIGENCE
BRAND SEARCH INTEREST
The 500 biggest fashion brands, ranked by attention across Google search, Google News and Wikipedia, on one absolute scale.
// METHODOLOGY
The VGR Brand Search Interest index ranks 500 fashion brands by public attention each month. Attention, 85% of the score, blends Google web search (50%), Google News (30%) and Wikipedia pageviews (20%), each scaled by square root; breadth, 15%, counts the Wikipedia language editions covering the brand. The scale is set so that a fixed basket of eight brands (Nike, Adidas, Zara, H&M, Hermès, Louis Vuitton, Gucci and Uniqlo) averages 1,000 in the September 2026 base window. Brands come from Wikidata; parent groups are excluded. Brands are grouped into tiers A, B and C.
// DATA